Unveiling the 2025 TikTok Change Makers Program
TikTok isn’t just where trends start. It’s where movements grow.
From championing mental health to advancing digital safety, creators on TikTok are turning their passions into real-world impact, rallying over 1 billion people to connect, learn, and drive change through authentic stories. Whether by sharing advice on wellness and mental health or a heartfelt story shifting minds, TikTok’s collective power mobilizes communities, ignites global conversations, and fuels tangible progress worldwide.
Now in its second year, we’re thrilled to introduce the 2025 TikTok Change Makers Program, to celebrate and elevate mission-driven creators making a positive impact on TikTok and beyond. Throughout this five-month program, TikTok will support these creators with training, resources, and real-world opportunities to amplify their impact as they connect through exclusive events and learn from a community of peers and leaders at the forefront of social change.
Introducing the 2025 TikTok Change Makers
Meet this year’s global cohort of 50 mission-driven creators who advocate, inspire, and educate communities worldwide.
Haya Sawan is a Saudi serial entrepreneur known for creating accessible, purpose-driven wellness platforms that align with the Kingdom’s goals for health, inclusion, and female empowerment. Having previously founded SheFit, a fitness brand based in Jeddah, she quickly built on the trajectory with like ventures, exploring a number of verticals in the wider fitness, health, and wellness segments. Sawan is proud to serve on the board of the Saudi Surfing Federation, promoting the development of emerging sports across the Kingdom, and bolstering the wellness segment in the Kingdom. Haya Sawan represents a generation of Saudi entrepreneurs who are building purpose-driven businesses that serve both economic and social development goals. Through SheFit and her other ventures, she continues to create spaces that foster health, empowerment, and long-term community value.
Yara is a Lebanese storyteller. She began making TikTok videos to share everyday moments and teach sign language, hoping to make her content welcoming for Deaf and hearing viewers alike. Over time she’s used her platform to highlight community issues and encourage conversations about inclusion, culture and well‑being across the Gulf and the Levant. Her focus is on connection and empathy rather than perfection.
Dr. Eman Gamal is a specialist in healthy lifestyle and clinical nutrition, originally licensed as a pharmacist. She is passionate about discussing topics related to wellness, real food, mental health, travel, technology, and learning. With a strong focus on educational content, Eman enjoys sharing insights and experiences that have helped her, hoping they might benefit others as well. Her approach embraces real, simple living without pressure or perfection.
With years of experience in nutrition and mental health, she believes that true change begins with small, mindful steps rooted in awareness and self-love. Eman shares glimpses of her daily life, recipes, reflections, and her journey as a woman navigating a fast-paced world while seeking personal balance.
Her content spans health tips, travel moments, thoughtful reflections, tech inspiration, and everyday routines, all delivered with authenticity rather than perfection. Based in Riyadh and connected globally online, Eman offers honest, feel-good wellness content for those seeking genuine inspiration.
Elevating our community driving positive change
“We’re incredibly proud of our 2024 Change Makers for sparking meaningful conversations on TikTok and beyond, showcasing that their content and communities drive real progress,” said Kim Farrell, Global Head of Creators at TikTok, “As we look forward to collaborating with our 2025 Change Makers, we remain committed to equipping creators with tools, resources, and opportunities to inspire positive change and impact around the world.”
